Creating A Blue Ocean Sales Approach

Many startup companies invent new markets or approaches to solving existing problems.  In doing so, they need to convince their markets to think differently about this brand-new approach to industry problems.  This is very difficult and requires a non-traditional sales approach.  These opportunities are Blue Ocean opportunities and they require Blue Ocean knowledge, a Blue [...]

Creating A Blue Ocean Sales Approach2019-02-12T13:02:32+00:00