The Sales Forecast

One of the most critical documents and processes in a company of any stage is the sales forecast.  This is a document that highlights the company's prospects for sales over the next 3-6 months.  Yet many organizations struggle with how to do this properly, efficiently and effectively.  There are several fundamental problems with the sales [...]

The Sales Forecast2017-06-20T19:48:21+00:00

The Partner Portal

Many organizations wish to have other organizations (partners) sell their product for them. When trying to establish sales or distribution partnerships, it is important to remember that the distribution partner’s sales organization needs the same care and feeding as your own sales organization.  The big differences are that you do not have constant access to [...]

The Partner Portal2018-06-03T14:29:22+00:00

Lead Generation – Putting The Cart Before The Horse

Putting the cart before the horse. It is an old idiom and means doing things in the wrong order or sequence. Many entrepreneurial CEOs do this all the time with their marketing efforts. The fundamental challenge is that the CEO (and his or her company) is desperate for customers, cash and funding. What they want [...]

Lead Generation – Putting The Cart Before The Horse2017-06-20T19:49:00+00:00