If you can’t explain it simply, you don’t understand it well - Albert Einstein As an entrepreneur, you are always selling…prospects, customers, employees, investors, partners, market influencers. Always!!! But selling a new concept is tough enough and often the technology is complex enough to understand. A great CEO will simplify this complexity as [...]
Not everyone automatically “gets” your product. That’s a pipe dream. When selling through a distribution partner, you need to make sure that you address the fundamental questions that your partner’s sales people have about your product before you even have a chance of success. But not proactively addressing and communicating the answers to these questions [...]
Dacko to lead expansion of national program empowering high school entrepreneurs ANN ARBOR, Michigan, June 19, 2018 –Blue Ocean Student Entrepreneurs Corp (BOSE), the organizer of the Blue Ocean Entrepreneurship Competition, the premier entrepreneurial competition for high school students, today announced Ted Dacko is appointed to the role of Executive Director – a critical leadership [...]
Defend Your Price We all know that one of the main objections that prospects have in sales situations is the price of your product. Every potential buyer is going to either question the price, ask for cost consideration or is going to use the price as an excuse for not buying your product. [...]
I was a math major in college and graduate school, but certainly not a math genius. I struggled to get my graduate degree. But I learned the art and science of problem solving through mathematics. I don’t remember any of the mathematics, but I use the problem-solving skills that I learned every day. In college, [...]
Most companies spend time in the “Trough of Sorrow”. This is where your company is not doing as well as you would like. You have built your million-dollar product (idea) and are now struggling to get paying customers. There are many reasons why this can happen. And many of these reasons bleed into one another. [...]
Every entrepreneur wants to be innovative. But most entrepreneurs try to be innovative in their thinking about their product, but not innovative about their business. When it comes to business innovation, most entrepreneurs tend to develop ideas that are not practical, either because the ideas are not achievable or there are simply insufficient resources available to [...]