Category: Blue Ocean Strategy

  • Using the Blue Ocean Buyer Utility Map

    Published On: June 28th, 2019Categories: TEDD Talks

    Many entrepreneurs believe that they have Blue Ocean companies and opportunities.  Yet, most have actually never read either of the books “Blue Ocean Strategy” or [...]

  • Creating A Blue Ocean Sales Approach

    Published On: February 11th, 2019Categories: TEDD Talks

    Many startup companies invent new markets or approaches to solving existing problems.  In doing so, they need to convince their markets to think differently about [...]

  • Implementing Blue Ocean Strategy

    Published On: January 14th, 2019Categories: TEDD Talks

    So, you are a Blue Ocean Strategy company, huh?  Where is your ERRC grid? Where is your Four Action Framework?  Where is your Strategy Canvas? [...]