Category: Blue Ocean Strategy

  • Using the Blue Ocean Buyer Utility Map

    Many entrepreneurs believe that they have Blue Ocean companies and opportunities.  Yet, most have actually never read either of the books “Blue Ocean Strategy” or [...]

  • Creating A Blue Ocean Sales Approach

    Many startup companies invent new markets or approaches to solving existing problems.  In doing so, they need to convince their markets to think differently about [...]

  • Implementing Blue Ocean Strategy

    So, you are a Blue Ocean Strategy company, huh?  Where is your ERRC grid? Where is your Four Action Framework?  Where is your Strategy Canvas? [...]