Promotion and Lead Generation in B2B

This eBook will help identify ways to generate quality leads and suggest approaches to both content creation and how to apply that content to the market opportunity.


This eBook covers:

  • What Is a Sales Funnel or Pipeline?
  • What is a Sales Process and the Associated Steps?
  • Things We Need to Know Before We Begin Lead Generation
  • How to Do B2B Marketing
  • Lead Generation Tactics
  • Questions to Ask Yourself About Leads
  • Common Errors In Lead Generation
  • Benefits of Strong Lead Generation Programs