Launching a New Product

15 Steps to Successfully Launching a New Product. This eBook will help explain this problem and provide insights for how to lessen the chance that it will happen. There is a full-proof way to eliminate this issue, but a more comprehensive strategy for product launch and understanding how and when a product is launched will certainly help.


This eBook covers:

  • Product Launch is Cross-Functional
  • What Makes a Successful Product?
  • Why New Products Fail
  • Plan For Launching a New Product
  • What If Product Launch Still Does Not Work?
  • Beware of The Chasm
  • Example Customer Discovery Questions
  • Product Launch Checklist
  • Pilot Program Checklist
  • Benefits of Proper Product Launch