Actionable Competitive Analysis

This eBook will explore general concepts that entrepreneurs should consider when developing competitive analysis that is actionable and usable. It covers topics from how to capture information, what information to capture and best practices in effectively using competitive knowledge.


This eBook covers:

  • What Is Actionable Competitive Analysis
  • The Goals of Competitive Analysis
  • Who to Target
  • What to Target – Building Kill Sheets
  • Factors Organizations Compete on
  • Sources of Information (Where to Get Information)
  • How To Create Competitive Advantage
  • The Benefits of Competitive Analysis