Early Stage Customer Acquisition

This eBook will explore general concepts that entrepreneurs should consider in acquiring customers. As mentioned earlier, sales skills are an essential part of this process – and an important enough topic to warrant a dedicated eBook. We strongly recommend you read “Sales Essentials” as a companion to this document.


This eBook covers:

  • The Three Phases of Customer Acquisition
  • Facing The Chasm
  • The Plan
  • Questions to Ask Yourself
  • Resources You Will need
  • Pilot Program Checklist
  • Benefits of Good Customer Acquisition