How to Implement
Blue Ocean Concepts
Implementing Blue Ocean
Blue Ocean concepts, like all strategy frameworks, require strategy development, communication and execution. Many organizations struggle with one or more of these elements.
Arbor Dakota has developed a complete training and consulting program around the principles of Blue Ocean Strategy and Blue Ocean Shift. We also do public speaking on the Blue Ocean concepts. This work has evolved from successfully implementing these principles at various companies of various size through the United States. One of these implementations resulted in the authors featuring HealthMedia in the Blue Ocean Shift book.
We’re proud to have Ted Dacko’s application of the blue ocean process featured in our book Blue Ocean Shift. As CEO, Ted shifted HealthMedia from the red to the blue ocean, transforming the struggling $6 million dollar company to one worth $185 million in just two years. We wish more companies in the technology and healthcare sectors would follow this lead. Three cheers to Ted
Through a carefully developed structured process, we can help companies think through and develop Blue Ocean principles, properly communicate these principles to employees, customers, the market and industry influencers and then help the organization devise the right metrics and execution plans to ensure success.
This is a formalized process with critical questions that need to be asked and answered along the way and concrete metrics to measure success. We also help you prepare for objections you may get, help you test your strategy and prepare you for potential competitive responses.
Learn how to pragmatically implement Blue Ocean concepts into your organization and create uncontested marketplaces, dramatically improve your revenues and market opportunity.
Here is the five-point framework from the Blue Ocean Shift book:
But here is what they mean:
1. Choosing the right time and place to start and constructing the right Blue Ocean team for the initiative
2. Getting clear about the current state of the business
3. Uncovering the hidden pain points that limit the current size of the industry and discovering an ocean of non-customers
4. Systematically reconstructing market boundaries and developing alternative Blue Ocean opportunities
5. Selecting the right Blue Ocean move, conducting rapid market tests, finalizing and launching the shift with the right tactics and metrics and accountability
But the “Shift” in Blue Ocean Shift means shifting your mindset. We help you do that.
Having applied the concepts in a number of organizations helps us to help you to improve your chances of success.
Below is a quote from the author’s book promotion marketing collateral:
How Ted Dacko, the CEO of Ann Arbor-based HealthMedia, set out to apply the blue ocean approach and tools to the company, which at the time had a mere $6 million in sales. The result: HealthMedia created the new market space of digital health coaching, and in two short years was sold to Johnson & Johnson for $185 million.
Contact us to learn how we can walk your organization through the Blue Ocean concepts and to uncontested market spaces.