How to Implement
Blue Ocean Concepts
Be Inspired. Be Blue Ocean
What is Blue Ocean Strategy?
Why Arbor Dakota
Implementing Blue Ocean
Many companies claim to be, or want to be, Blue Ocean companies. But, do they actually go through the process outlined in the books or have the experience to properly implement Blue Ocean concepts? Probably not. For instance, have you built the 4 quadrant matrix (ERRC Grid)? Have you built the Strategy Canvas? Have you prepared for common objections that you will get from employees, investors, competitor and customers? Have you looked at the three-tiers of non-customers or evaluated the six-paths framework? You can’t just start with a strategy canvas and think you will be successful.
Blue Ocean concepts, like all strategy frameworks, require strategy development, communication and execution. Many organizations struggle with one or more of these elements.
Arbor Dakota has developed a complete service offering around the principles of Blue Ocean Strategy and Blue Ocean Shift. We can help you practically implement the Blue Ocean concepts rather than have you simply claim Blue Ocean status, but not execute on it. We also do public speaking on the Blue Ocean concepts. This work has evolved from successfully implementing these principles at various companies of various size throughout the United States. One of these implementations resulted in the authors featuring HealthMedia in the book “Blue Ocean Shift“. The authors, themselves, recognized our work and expertise in this area. See their quote below. Get your organizational to the next level.
Below is an outline of our Blue Ocean Offering:
What is Blue Ocean?
- How do we create markets, not compete for markets?
- How do we change the decision criteria for buying to our strengths and avoid being a commodity product?
What is the mindset of a Blue Ocean strategist, sales person and marketing person?
- What are the steps involved in implementing Blue Ocean framework?
- What is the difference between disruptive and non-disruptive innovation?
What is the ERRC Grid and Strategy Canvas?
What are the questions that you need to answer to develop a Blue Ocean Strategy for your business and then implement it?
What is the Buyer Utility Map and how do we use it?
What are the Three-tiers of Non-customers and how do we convert them to customers?
What is the Six-Path Framework and how does it apply to us?
Which all leads to developing the Blue Ocean Strategy and the ERRC Grid and Strategy Canvas for your business
What are the common objections that you will get from employees, customers, potential customers and partners? These take the form of cognitive, resources, political, motivational, functional and risk objections.
- How to successfully add a Blue Ocean Sales approach to your Blue Ocean Strategy
How do we develop product, marketing, sales and finance tactical plans to both tie together and to support the strategy?
And finally, how do we most effectively communicate the strategy to employees, board members, customers, prospects, partners?
Below is a quote from a customer:
“Ted’s process and guidance in our Blue Ocean strategy approach was invaluable. His knowledge and use of the blue ocean tools helped us think though approaches that we would never have considered without him. I highly recommend using his expertise for leading blue ocean thinking.”
– Todd Bender, The Cirrus Company, LLC
In addition, and at the request of the Blue Ocean authors, Ted Dacko serves as the Executive Director of the Blue Ocean Student Entrepreneur Pitch Competition, a global and online competition for high school students that specifically focuses on Blue Ocean concepts. He also teaches Blue Ocean concepts in two different courses at the University of Michigan Center for Entrepreneurship. He has the direct experience required to make Blue Ocean concepts work for your company.
Below is what the authors of the Blue Ocean books have to say about Ted Dacko:
We’re proud to have Ted Dacko’s application of the blue ocean process featured in our book Blue Ocean Shift. As CEO, Ted shifted HealthMedia from the red to the blue ocean, transforming the struggling $6 million dollar company to one worth $185 million in just two years. We wish more companies in the technology and healthcare sectors would follow this lead. Three cheers to Ted
Through a carefully developed structured process, we can help companies think through and develop Blue Ocean principles, properly communicate these principles to employees, customers, the market and industry influencers and then help the organization devise the right metrics and execution plans to ensure success.
This is a formalized process with critical questions that need to be asked and answered along the way and concrete metrics to measure success. We also help you prepare for objections you may get, help you test your strategy and prepare you for potential competitive responses.
Learn how to pragmatically implement Blue Ocean concepts into your organization and create uncontested marketplaces, dramatically improve your revenues and market opportunity.
Here is the five-point framework from the Blue Ocean Shift book:
But here is what they mean:
1. Choosing the right time and place to start and constructing the right Blue Ocean team for the initiative
2. Getting clear about the current state of the business
3. Uncovering the hidden pain points that limit the current size of the industry and discovering an ocean of non-customers
4. Systematically reconstructing market boundaries and developing alternative Blue Ocean opportunities
5. Selecting the right Blue Ocean move, conducting rapid market tests, finalizing and launching the shift with the right tactics and metrics and accountability
But the “Shift” in Blue Ocean Shift means shifting your mindset. We help you do that.
Having applied the concepts in a number of organizations helps us to help you elevate your organization to another level.
Below is a quote from the author’s book promotion marketing collateral:
How Ted Dacko, the CEO of Ann Arbor-based HealthMedia, set out to apply the blue ocean approach and tools to the company, which at the time had a mere $6 million in sales. The result: HealthMedia created the new market space of digital health coaching, and in two short years was sold to Johnson & Johnson for $185 million.
Contact us to learn how we can walk your organization through the Blue Ocean concepts and create uncontested market spaces.