Category: Shop

  • Indispensable Tools for Selling in Tough Times Bundle

    Download all 7 eBooks on Selling in Tough Times.

  • Marketing and Sales Bundle

    Download all 19 Marketing and Sales eBooks at a greatly reduced price.

  • CEO Bundle

    Download all 17 CEO eBooks from CEO Development, Entrepreneurship, and Fund Raising Categories at a greatly reduced price.

  • Case Study Development and Promotion

    Case Study Development and Promotion. This eBook will help you learn how to develop and promote case studies to drive sales.

  • Launching a New Product

    15 Steps to Successfully Launching a New Product. This eBook will help explain this problem and provide insights for how to lessen the chance that it will happen. There is a full-proof way to eliminate this issue, but a more comprehensive strategy for product launch and understanding how and when a product is launched will certainly help.

  • Thought Leadership

    This eBook will explore general concepts that entrepreneurs should consider when developing a thought leadership program.

  • Business eBooks

    This eBook will explore general concepts that entrepreneurs should consider when developing eBooks to contribute to a thought leadership program which ultimately should generate sales opportunities.

  • Critical Questions Investors Ask

    How to Improve Your Odds of Attaining Funding. This eBook will provide some practical guidance to help entrepreneurs better understand the fundraising process and improve their odds of getting the funding that they want and valuation that they want.

  • Avoiding Common Entrepreneurial Mistakes

    Every entrepreneur has passion. Taking that passion to profit is the key. This eBook will explore general concepts that entrepreneurs should consider when trying to take passion to profit.

  • Actionable Competitive Analysis

    This eBook will explore general concepts that entrepreneurs should consider when developing competitive analysis that is actionable and usable. It covers topics from how to capture information, what information to capture and best practices in effectively using competitive knowledge.

  • Promotion and Lead Generation in B2B

    This eBook will help identify ways to generate quality leads and suggest approaches to both content creation and how to apply that content to the market opportunity.

  • The Academic Founder

    This eBook will explore general concepts that academic founders should consider when thinking about building their company.

  • Valuing Your Business

    This eBook will attempt to help explain what can help drive better valuations.

  • The Entrepreneurial Sales Person

    The DNA of an Entrepreneurial Sales Person: 21 Must Have Characteristics. This eBook will attempt to help entrepreneurs better understand and appreciate what to look for in that first critical sales hire to better ensure success.

  • The Role of the CEO

    12 Must Do Responsibilities of the CEO. This eBook will attempt to help entrepreneurs better understand and appreciate the role of the CEO and identify some blind spots that the entrepreneur may not be aware of.

  • Critical Characteristics of the Early-Stage CEO

    Being the CEO is a tough job in any industry. It is especially difficult if it is your first time and you are running an earlier stage tech organization. Understanding and developing key characteristics can greatly enhance your success, improve your chances of funding and improve the overall value and valuation of your company.

  • Sales Essentials For Entrepreneurs

    This eBook will explore general concepts that entrepreneurs should know and consider about sales. It is designed more for identifying sales challenges rather than focusing on solutions. The latter requires more intense training and support than this eBook allows for.

  • Evaluating CEO Performance

    The focus of this eBook is to provide guidance for grading the performance of the CEO. It is designed to help you think about your performance and provide insights as to how others should and do think about your performance. There are 10 major categories of evaluation of the CEO’s performance that will be covered in this eBook. We hope that this will help you do a better job as CEO and help your employees and board better evaluate your performance as CEO.

  • Sales Beliefs and Truths

    This eBook will simply list these truths without much explanation. The eBook goes hand-in-hand with the related eBook Sales Essentials.

  • Essentials of Strategy Development

    This eBook will attempt to broaden thinking around strategy development. We will start with some strategy frameworks. We will then focus on 10 underlying strategy concepts to develop in order to help you think through and develop a winning strategy for your business.

  • The Importance of a Structured Sales Process

    This eBook will explain why an organization should establish a formal process, what that process might look like and provide practical examples of how to execute each step in the process.

  • 25 Considerations For Building Your Business

    When building a company, there are many factors that need to be addressed in order to succeed. These factors range from vision and culture, strategy, sales, finance, marketing, customer acquisition, and product development and launch and seeking investment. This eBook will explore some (but certainly not all) general concepts that entrepreneurs should consider when trying to take “Passion to Profit”.

  • Conducting A Discovery Call

    This eBook will help with ideas to improve the onboarding, training and support of new sales people to the organization.

  • Scaling Your Business

    At some point, most entrepreneurs are forced to make critical decisions on scaling their business. This can come from several different sources including success (or, oddly enough, lack of success), outside pressure from investors, the market or simply the fact that without proper scale, the company lacks value. If you can’t scale, you have a nice “lifestyle” business that lacks both investment and acquisition opportunity.

  • Handling Objections

    This eBook will explore general concepts that entrepreneurs should consider in preparing for objection. We will explore the kinds of objections that you will get and offer tips on how to deal with them before or as they surface.

  • Qualifying Buyers

    This eBook will explore ways to better qualify accounts and try to get prospective buyers successfully through the decision point or, at least eliminate potential “no decisions” earlier.

  • Ten Growth Ideas

    This eBook will explain 10 growth principles that can be applied (if applicable) to an entrepreneurial business without spending much money. It will also explain how and why to apply the principles. This is not an exhaustive list. This is designed to get the entrepreneur to think through different ways to grow their great product ideas into great companies as opposed to plodding along.

  • Sales Presentations That “click”

    This eBook will explore general concepts that entrepreneurs should consider when developing eBooks to contribute to a thought leadership program which ultimately should generate sales opportunities.

  • Key SaaS Metrics

    This eBook will attempt to explain and explore some critical SaaS metrics to help entrepreneurs create more value for their business, create more valuable leads, shorten the sales cycle, increase the win rate and better understand the overall health of key aspects of the business.

  • The Dreaded Pilot

    Buyers always want to mitigate risk. And they are often reluctant and skeptical of change. Therefore, at the end of a long sales process or, in their view, buying process, they will demand a pilot or trial of your product to make sure that it will work…for them. This eBook will help with ideas to deal with request for pilots.

  • Early Stage Customer Acquisition

    This eBook will explore general concepts that entrepreneurs should consider in acquiring customers. As mentioned earlier, sales skills are an essential part of this process – and an important enough topic to warrant a dedicated eBook. We strongly recommend you read “Sales Essentials” as a companion to this document.

  • Five Key Priorities of B2B Companies

    This eBook will explore five business priorities and help you with specific ideas on how to execute on each. As an entrepreneur, you probably often wonder about what your priorities should be in order to successfully build your business. Focusing on what matters is important.

  • Onboarding New Customers

    This eBook will help with ideas to improve the successful onboarding, training and support of new customers.

  • Utilizing a Consultant to Help Grow Your Business

    This eBook will explore general concepts that entrepreneurs should consider in selecting and working with a consultant.

  • The Justification Toolkit

    This eBook will help offer insights to improve your odds of getting your product approved.

  • Mentors – Selecting the Right Guide for the Journey

    This eBook will explore general concepts that entrepreneurs should consider in selecting and working with a mentor. We will explore the mentor relationship and provide recommendations on choosing wisely based on your needs.

  • Sales Operations – Supporting The Sales Organization

    This eBook will help with ideas to improve the onboarding, training and support of new sales people for the organization with a focus on B2B sales.

  • Startup Boards

    This eBook will explore general concepts that entrepreneurs should consider in selecting and working with a mentor. We will explore the mentor relationship and provide guidance on choosing wisely based on your needs.

  • Establishing Effective Partnerships

    This eBook will explore general concepts that entrepreneurs should consider in selecting and working with a partner. We will explore the partnering relationships and provide guidance on choosing the right partnerships based on your needs and guidelines for how to think about revenue sharing.

  • Working With Your Board

    This eBook will focus on how to work well with a board of directors. Obviously, board dynamics are unique to any given situation based on the experience of both the CEO and the individual board members. However, we will try to focus on areas that are reasonably common from situation to situation.