Who We Are 2017-10-04T18:03:20+00:00

Who We Are

Ted Dacko, the founder, has over 42 years of experience in executive-level management and leadership, including Sales, Marketing, M&A and the Chief Executive Office, principally in the area of software applications and solutions. As CEO, he has been credited with taking great ideas and turning them into great companies.

Ted was the CEO of HealthMedia® Inc., which he took from a small, near-death company to a $30M annual SaaS business. The company was sold to Johnson & Johnson in 2008 and resulted in an 18 to 1 return on invested capital for Chrysalis Ventures in a six year time frame and a 10 to 1 return on invested capital for Arboretum Ventures which invested a short time later. This was accomplished during the worst economic time in recent history.

Ted built HealthMedia Inc. employing a market disruption approach that utilized concepts from Blue Ocean Strategy, Competitive Strategy, Solution Selling, Ten Faces of Innovation, Positioning – The Battle for your Mind, Bang and Crossing the Chasm. The company was the Company of the Year in Michigan in 2008 and Ted was Entrepreneur of the year in 2008.

Ted has an extensive background with early stage tech companies. Prior to HealthMedia®, Ted served as President and CEO at Centromine, an Internet-based behavioral health firm, headquartered in Ann Arbor, Michigan and Orion Micro Systems, which was based in Waterbury, Connecticut. He was the VP of Sales and Marketing for two other early stage companies that had successful exits. He has also worked in larger organizations including Hyperion Software, Comshare and General Electric and has held a full range of positions across the company including software development, finance, client services, sales, marketing, strategy development, M&A and CEO.

Ted is currently an independent consultant, mentor and board member to tech companies and serves on the board of meQuilibrium, Court Innovations, XLerant, GoNoodle, DNA Software and Possibilities For Change. He is an instructor at the University of Michigan in the Center for Entrepreneurship program.  He has authored a series of eBooks titled From Passion To Profit. He has been the keynote speaker at numerous events. Ted holds a Bachelor’s Degree in Mathematics from Waynesburg College in Waynesburg, Pennsylvania, and a Master’s Degree in Mathematics from The College of William and Mary in Williamsburg, Virginia.

Ted credits his mathematics training for teaching him how to think and solve problems strategically.

Ted Dacko in the News

Ted Dacko to Conduct Training Course (20 Reasons Your Startup Isn’t Getting Customers ) at Ann Arbor SPARK.ed January 17

Most startups (well, all startups) spend time in the Trough of Sorrow… trying to gain customer traction. Getting out of this requires acquiring customers and building scale.
This class will explain the 20 reasons and provide suggestions for solving these 20 customer traction problems. It is a must course for companies that want to improve their sales.

Ted Dacko Named One of Governor Snyder’s Great Michiganders

Ted Dacko was honored by Michigan Governor Rick Snyder for his work with entrepreneurs and his work with Blue Ocean Shift concepts.

Click Here to see more 

Ted Dacko to Conduct Training Course (Building Killer Teams) at Ann Arbor SPARK.ed December 13

If you are an early stage company, you should understand that, as with any company, success is more about the team than just the product. This course will cover the basics of building the right team, with the right culture, the right motivation and talent and the right compensation structure. Click Here to Register

Ted Dacko – Blue Ocean Shift Featured in Concentrate Ann Arbor

Ted Dacko, of Arbor Dakota, was featured in Concentrate Ann Arbor for the write-up in the book “Blue Ocean Shift”. Click Here

Ted Dacko Contributes Blog Post to Techstak

Ted Dacko contributes blog post to Techstak entitled Small Business Technology Dilemma. Click here to view the post on Techstak

Ted Dacko to Speak at SPARK.ed August 23rd

Using Value Innovation to Build Your Company

Everyone talks about innovation, but few actually effectively execute.  Innovation for innovation sake is not useful.  To be successful, you need to think about “value innovation”.  How is your innovative approach valuable to paying customers and how will you describe and promote that value?

This course will discuss an approach for ensuring that you are thinking about innovation properly and not only innovating your product, but your business model and messaging for maximum impact.  Make innovation work for you not against you.

Speaker: Ted Dacko

University of Michigan Entrepreneur Hour with Ted Dacko

Ted Dacko interviewed by Health Hero (iTunes Podcast)

Episode 5- Talking personalization in blue ocean strategy and health outcomes with Ted Dacko

Check out this parody where Ted Dacko and the Founder of HealthMedia, Vic Strecher, do a spoof on the CEO/Founder relationship. While you may not get all of the subtle parts of the video, it will help you better understand the relationship between a Founder and a CEO. It is funny.