Who We Are 2017-10-04T18:03:20+00:00

Who We Are

Ted Dacko, the founder, has over 42 years of experience in executive-level management and leadership, including Sales, Marketing, M&A and the Chief Executive Office, principally in the area of software applications and solutions. As CEO, he has been credited with taking great ideas and turning them into great companies.

Ted was the CEO of HealthMedia® Inc., which he took from a small, near-death company to a $30M annual SaaS business. The company was sold to Johnson & Johnson in 2008 and resulted in an 18 to 1 return on invested capital for Chrysalis Ventures in a six year time frame and a 10 to 1 return on invested capital for Arboretum Ventures which invested a short time later. This was accomplished during the worst economic time in recent history.

Ted built HealthMedia Inc. employing a market disruption approach that utilized concepts from Blue Ocean Strategy, Competitive Strategy, Solution Selling, Ten Faces of Innovation, Positioning – The Battle for your Mind, Bang and Crossing the Chasm. The company was the Company of the Year in Michigan in 2008 and Ted was Entrepreneur of the year in 2008.

Ted has an extensive background with early stage tech companies. Prior to HealthMedia®, Ted served as President and CEO at Centromine, an Internet-based behavioral health firm, headquartered in Ann Arbor, Michigan and Orion Micro Systems, which was based in Waterbury, Connecticut. He was the VP of Sales and Marketing for two other early stage companies that had successful exits. He has also worked in larger organizations including Hyperion Software, Comshare and General Electric and has held a full range of positions across the company including software development, finance, client services, sales, marketing, strategy development, M&A and CEO.

Ted is currently an independent consultant, mentor and board member to tech companies and serves on the board of meQuilibrium, Court Innovations, XLerant, GoNoodle, DNA Software and Possibilities For Change. He is an instructor at the University of Michigan in the Center for Entrepreneurship program.  He has authored a series of eBooks titled From Passion To Profit. He has been the keynote speaker at numerous events. Ted holds a Bachelor’s Degree in Mathematics from Waynesburg College in Waynesburg, Pennsylvania, and a Master’s Degree in Mathematics from The College of William and Mary in Williamsburg, Virginia.

Ted credits his mathematics training for teaching him how to think and solve problems strategically.

Ted Dacko in the News

Blue Ocean High School Pitch Competition Announces Appointment of Ted Dacko as Executive Director

Dacko to lead expansion of national program empowering high school entrepreneurs

ANN ARBOR, Michigan, June 19, 2018 –Blue Ocean Student Entrepreneurs Corp (BOSE), the organizer of the Blue Ocean Entrepreneurship Competition, the premier entrepreneurial competition for high school students, today announced Ted Dacko is appointed to the role of Executive Director – a critical leadership appointment supporting strategic growth of the competition.

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Ted Dacko to Conduct Training on Financial Reporting in Early Stage Companies June 27 at SPARK

Early-stage companies struggle with the concepts of financial reporting.  Financial reporting is not accounting.  It is  the art and science of marrying together sales, marketing HR and financial information to better understand both your history and forecast of your business.  Join us at Ann Arbor SPARK at 9:00 am on June 27, 2018 to learn how to better run your company.

register here

Arbor Dakota to Host Blue Ocean Author Renée Maugborne in Ann Arbor

Arbor Dakota is proud to host world-renown author of Blue Ocean Strategy and Blue Ocean Shift, Renée Maugborne for two fireside chats in Ann Arbor on Friday March 30.  The first talk will be at 10:00 am at Ann Arbor SPARK Central and the other will be at 12:30 pm Stamps Auditorium at the University of Michigan.  The talks will focus on how to create uncontested marketplaces using the Blue Ocean concepts.  Registration for the SPARK session is below:

Registration Page

Ted Dacko to Conduct CEO Master Class for Desia/Ann Arbor SPARK

Ted Dacko will conduct an invitation-only 6-session master class for entrepreneurial CEOs in Ann Arbor.  The master class is sponsored by Desai and Ann Arbor SPARK and will feature a combination of educations sessions with round-table discussions for early-stage CEOs to help them evolve their companies into growth businesses.

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Ted Dacko to Conduct Training Course (20 Reasons Your Startup Isn’t Getting Customers ) at Ann Arbor SPARK.ed January 17

Most startups (well, all startups) spend time in the Trough of Sorrow… trying to gain customer traction. Getting out of this requires acquiring customers and building scale.
This class will explain the 20 reasons and provide suggestions for solving these 20 customer traction problems. It is a must course for companies that want to improve their sales.

Ted Dacko Named One of Governor Snyder’s Great Michiganders

Ted Dacko was honored by Michigan Governor Rick Snyder for his work with entrepreneurs and his work with Blue Ocean Shift concepts.

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University of Michigan Entrepreneur Hour with Ted Dacko

Ted Dacko interviewed by Health Hero (iTunes Podcast)

Episode 5- Talking personalization in blue ocean strategy and health outcomes with Ted Dacko

Check out this parody where Ted Dacko and the Founder of HealthMedia, Vic Strecher, do a spoof on the CEO/Founder relationship. While you may not get all of the subtle parts of the video, it will help you better understand the relationship between a Founder and a CEO. It is funny.